When someone visits your website but doesn’t give their details, sign up, or make a purchase, you need a chance to grow. It’s surprising, but many visitors just browse and leave without taking any action.
For small businesses, having a growing email list is often powered by good email collection tools. These tools help you easily gather contact information from your website visitors and social media followers, allowing you to build meaningful connections.
Each visitor who leaves without engaging is a lost opportunity. But with smart email collection methods, you can get closer to turning potential leads into loyal customers by reaching their inboxes.
Studies reveal that email marketing yields an astounding 4,200% return on investment, with an average return of $42 for every dollar invested.
In this comprehensive guide, you’ll discover the best email collection tools 2024 to boost your list growth and key practices to help you build an engaged and valuable audience.
Let’s get started!
An Email Collection Tool: What is it?
Email collection tools are software designed to help businesses gather email addresses from visitors, customers, and potential leads. These tools can be added to your website or other online platforms to collect emails using pop-ups, forms, landing pages, and more.
Benefits of Having a Strong Email List:
- Higher conversion rates than other marketing methods.
- A low-cost strategy for marketing
- Communicate directly with the audience.
- Messages can be segmented and personalized.
- Gather useful data for understanding your customers better
Why is it necessary to capture email addresses?
1. Create a loyal customer base:
Email helps you stay in touch with your audience by sharing useful content, updates, and offers. This regular communication builds trust and customer loyalty. A weekly newsletter with tips or updates can position you as an expert and keep your audience engaged with your brand. Converti can also help boost your website’s sales, sign-ups, and leads.
2. To boost revenue:
With email, you can send targeted promotions, product updates, and personalized offers to interested customers. For example, send special deals to those who’ve shown interest. Converti provides insights to track campaign performance, helping you increase sales.
3. Marketing that’s inexpensive:
Compared to paid ads, email marketing has low ongoing costs. Once you have a list of subscribers, you can keep reaching them without paying extra for each message, making it a very affordable way to communicate regularly.
4. Own your audience:
Social media platforms can change, making it harder to reach your followers. An email list gives you direct access to your audience without depending on third-party platforms, giving you greater control over your marketing. Tools like Converti can help engage your audience with interactive features, feedback forms, and personalized messages.
5. Personalized communication:
Email enables advanced segmentation and personalization, allowing you to customize messages based on customer behavior, preferences, or demographics. For instance, you can send different content to new subscribers compared to long-time customers or tailor offers based on past purchases. Converti can help optimize your website’s design and content to enhance conversions.
Top 9 Email Collection Tools for 2024
1. Converti
About the tool:
Converti is a strong email collection tool recognized for its user-friendly design and advanced customization features. It prioritizes simplicity and ease of use while providing powerful automation options.
Additionally, it helps creators develop and maintain connections with their audience through email.
Key Features:
- A/B testing capabilities
- Connectivity with leading email and CRM systems
- Monitoring in real time
- Built-in visual automation
- Forms for personalized sign-up
- Landing page creator
The advantages:
- Highly flexible templates
- Simple interface
- Strong dashboard for analytics
The disadvantages:
- Fewer email and form design choices
Pricing: Starting at $17 per month, with great features and 8000 views limit.
Suitable Use Cases:
- E-commerce companies looking to optimize conversion rates.
- Expert segmentation and analytics are essential for marketers.
2. OptinMonster
About the tool:
OptinMonster is a complete platform for generating leads and optimizing conversions. It goes beyond just collecting emails; its goal is to convert website visitors into subscribers and customers. This tool is well-known for its diverse range of campaign types and advanced targeting features.
Key Features:
- Popups with exit intent
- Builder with drag-and-drop functions
- Options for advanced targeting
The advantages:
- Comprehensive targeting rules
- High-quality templates
- Excellent customer support
The disadvantages:
- For beginners, it may be too much to handle.
- The limited flexibility of smaller designs
Pricing: Starts at $9 per month (billed annually) and includes a few features.
Perfect Use Cases:
- Bloggers and content creators
- Reducing cart abandonment is a goal for online retailers.
3. Clearbit
About the tool:
Clearbit is a powerful B2B data intelligence platform that enhances email collection and lead generation processes. While not a traditional email collection tool, Clearbit’s data enrichment capabilities can significantly improve the quality and depth of information gathered during email signups.
Key Features:
- Enriching data in real-time
- Business intelligence (firmographics, technographic)
- Individual intelligence (social media profiles, job titles)
- Tools for prospecting
The advanages:
- Offers comprehensive, precise B2B information
- Improves lead quality and ability to segment
- Minimizes form fields while collecting more data
The disadvantages:
- Priced higher than traditional email collection tools.
- Mostly focused on B2B, less suitable for B2C.
Pricing: Custom pricing based on data usage. The basic plan starts at around $99 per month.
Suitable Use Cases:
- B2B businesses looking to enrich their email lists with detailed contact information
- Teams looking to automate lead qualification and segmentation
4. Sumome
About the tool:
Sumo (formerly SumoMe) is a set of marketing tools designed to help websites boost traffic and conversions. Its email capture tools are a key feature, along with social sharing and analytics. Sumo is known for its user-friendly interface and free plan, making it ideal for small businesses and startups.
Key Features:
- List-building popups
- Welcome MAT full-screen CTA.
- Content analytics and heat maps
Pros:
- A comprehensive set of growth tools
- Simple to set up and use.
Cons:
- Advanced features require paid plans
Pricing: Paid plans start at $39 per month.
Suitable Use Cases:
- Websites based on content
- Companies looking for several tools for engagement in a package
5. OnSpot Social
About the tool:
OnSpot Social stands out in email collection by focusing on in-person email capture. It’s tailored for businesses that engage with customers face-to-face, like retail stores and events. The tool transforms tablets into interactive kiosks for email signups, connecting physical and digital marketing.
Key Features:
- Taking social media into account
- Forms and popups that you can customize
- Real-time data collection
The advantages:
- Strong social media integration
- User-friendly interface
- Effective for social-driven campaigns
The disadvantages:
- Less features than all-inclusive email tools.
- It can be expensive for small businesses.
Pricing: Starts at $20 per month with limited benefits.
Suitable Use Cases:
- Companies that are very active on social media
- Email marketers that concentrate on social media
6. Getsitecontrol
About the tool:
GetsiteControl is a flexible platform for website widgets that offers email capture among its many features. Users can create different types of widgets, such as pop-ups, forms, and surveys, without any coding required. The tool aims to be a comprehensive solution for engaging visitors and generating leads on websites.
Key Features:
- A variety of widgets (sidebars, popups,
- Editor with drag and drop
- Integration with the top email services
- Comprehensive analytics.
The advantages:
- Plenty of options for widgets.
- Easy to set up and customize
The disadvantages:
- Limited advanced targeting features
- Can be overwhelming with too many widget options
Pricing: Starts at $19/month for up to 100,000 monthly widget views
Ideal Use Cases:
- Businesses that are small to medium-sized
- Sites that require flexible instruments for engagement
7. Wisepops
About the tool:
Wisepops is a dedicated popup builder aimed at improving conversion rates. Though it serves multiple purposes, its email capture features are particularly important. Wisepops is recognized for its advanced targeting and triggering options.
Key Features:
- Targeting behavior
- Content that is customized
- Integration into different advertising tools.
The advantages:
- Options for advanced personalization
- Simple to use interface
- Solid reporting and analytics
The disadvantages:
- More costly for sophisticated functions
- The learning curve for complex features
Pricing: Starts at $49/month for up to 50,000 views
Ideal Use Cases:
- E-commerce sites aiming for higher conversions
- Businesses needing personalized engagement strategies
8. Omni Convert
About the tool:
Omni Convert is an all-in-one platform for conversion rate optimization (CRO) that offers strong email collection features. It provides more than just basic email capture, including A/B testing, personalization, and advanced segmentation options.
Key features:
- Multivariate and A/B testing.
- The engine for customization
- Superior segmentation
The advantages:
- Comprehensive CRO solution
- Advanced options for personalization
- Strong reporting and analytics
The disadvantages:
- It may be difficult for newcomers.
- Higher price point than simple email capture tools.
Pricing: Custom pricing based on website traffic; contact for a quote
Ideal Use Cases:
- Medium to large businesses
- Companies looking for an integrated marketing solution
9. Jotform
About the tool:
Jotform is a flexible online form builder that serves many purposes, including email collection. It is recognized for its easy-to-use interface and wide selection of templates.
Key features:
- Thousands of form templates.
- Integrations with over 100 apps.
- Ability to process payments
The advantages:
- Easy to use, no coding required
- Versatile – can create various types of forms
- Extensive integration options
The disadvantages:
- Not specialized in email marketing
- Higher-tier plans needed for advanced features
Pricing: Starts at $34 per month.
Ideal use cases:
- Freelancers and small businesses
- Users needing versatile form solutions
Comparison Table of Email Collection Tools
| Tool | Key Features | Pricing | Best For |
| Converti | Automation, forms, landing pages, drag-and-drop builder | From $17/month | Content creators, Small-medium businesses |
| OptinMonster | Exit-intent, A/B testing | From $9/month | E-commerce, high-traffic sites |
| Clearbit | Drag-and-drop builder, Lead enrichment | From $$99/month | B2B companies |
| Sumome | List builder, welcome mat, analytics | From $39/month | Small-medium businesses |
| OnSpot Social | In-person collection, offline mode | From $20/month | Events, physical stores |
| Getsitecontrol | Various widgets, targeting options | From $19/month | Budget-conscious businesses |
| Wisepops | Advanced targeting, mobile popups | From $49/month | E-commerce and SaaS businesses |
| Omni Convert | All-in-one marketing suite, surveys | Custom pricing | Large e-commerce sites |
| Jotform | Custom forms, conditional logic | From $34/month | Businesses of all sizes |
Best Practices to grow your email list
A. Improve your website’s conversion rates:
Place opt-in forms in areas where visitors will easily notice and use them. Be sure to include clear calls-to-action (CTAs) that highlight the benefits of subscribing.
- Make sure your website is easy to use and loads quickly.
- Place signup forms on high-traffic pages.
Tools like Converti can keep visitors engaged with interactive features, feedback forms, and personalized messaging.
B. Develop helpful lead magnets:
Offer something valuable in exchange for email addresses. Make sure the offer is relevant and useful to your target audience.
- Offer incentives like eBooks, discounts, or exclusive content.
- Ensure the lead magnet fits your audience’s needs.
Converti can help improve your site’s performance and customer engagement with user-friendly features.
C. Use exit-intent popups wisely:
Popups appear when visitors are about to leave. They’re useful for capturing emails but should be used carefully to avoid annoying users.
- Offer something compelling to encourage sign-ups.
- When users are about to exit, trigger popups.
Converti displays real-time activities, like recent purchases or reviews, to build trust and credibility.
D. Implement social proof:
Let potential subscribers see that others value your emails. Display subscriber counts, testimonials, or logos of well-known companies that are subscribed.
- Show testimonials, reviews, and total subscriber numbers.
- Use trust badges and security assurances to build credibility.
Converti’s simple interface makes it easy to manage and integrate social proof elements.
E. Run contests and giveaways:
Host contests or giveaways to attract email signups. The prize should match your audience’s interests and attract the right subscribers.
- Verify that your audience will find the contest interesting.
- Offer appealing prizes to encourage sign-ups.
F. Put landing pages to use:
Create focused landing pages for specific offers or email signups. Keep the page simple with a clear call-to-action and no distractions.
- Design dedicated landing pages for email campaigns.
- Keep the layout clean and focused on sign-ups.
Converti is a conversion optimization tool that helps you increase sales and leads on your website.
Typical Mistakes to Avoid in Email List Building Tools
1. Paying for email lists: Purchasing email lists often results in poor-quality leads and can harm your sender’s reputation. These lists may also include outdated or incorrect email addresses, leading to high bounce rates.
2. Ignoring Mobile Optimization: Make sure your forms and emails work well on mobile devices. Make use of easily navigable buttons, readable fonts, and responsive design. Tools like Converti can help improve your website’s design and content to boost conversions.
3. Ignoring Segmentation: Break your email list into smaller groups to send more targeted campaigns. Collect useful data (like interests or purchase history) during signup and use it to send relevant content. Converti works on both mobile and desktop, offering lots of customization.
4. Not Offering Value: Each email should give something valuable to your subscribers, whether it’s helpful information, exclusive deals, or entertainment. Converti is ideal for various types of websites, including e-commerce stores, landing pages, and blogs.
Conclusion
Building a quality email list is more important than ever in 2024. Using the right tools and smart strategies, you can create a valuable resource for your business that boosts engagement and sales. Remember, it’s not just about how many subscribers you have, but how strong your relationship is with them.
Pick a tool that suits your needs and budget, and keep refining your email collection methods. Tools like Converti, with its effective widgets, help businesses attract more leads and increase engagement. It offers detailed analytics to help users track their widgets’ performance and make data-driven decisions. With the right approach and persistence, you’ll be on the path to email marketing success.
FAQs for Email Collection Tools
Q. When is the right time to send emails to my list?
A: It varies based on your audience and content, but starting with 1-2 emails per week is usually a good idea. Monitor engagement and make necessary adjustments.
Q. Is it acceptable to collect emails using pop-ups?
A: Yes, as long as you follow privacy regulations like GDPR and CAN-SPAM. Always make sure people clearly opt-in and have an easy way to unsubscribe.
Q: How can I reduce unsubscribe rates?
A: Make sure you’re offering valuable content, segment your list to make emails relevant, and avoid sending too many. Converti can also let subscribers pick how often they want to receive emails.
Q: How effective are email opt-in forms in terms of conversion rate?
A: Conversion rates can vary, but a typical range is 1-5%. With well-optimized forms, you could see rates as high as 10%. Want to boost your site’s performance? Try Converti today and see the results!